Navratri 2018 has just begun and we are looking forward to celebrate the nine avatars of Goddess Durga. The festival began from 10th October and will end on 18th October. This festival is celebrated with much grandeur in different parts of the country and gathers even more significance this year with the #metoo movement taking off . While we worship the Goddess, we need to ask ourselves if we have served justice to the Lakshmis and Saraswatis of the country. As we pray to the Goddess this Navratri, let’s take this moment to first think how we treat the woman, the Lakshmi, the Durga around us, in our homes, in our workplaces, on the streets or even in temples. We find it particularly significant , that the movement is taking off at such a time There is a shift happening, women feel more empowered now and will not put up with abusive misogynistic behaviour.  It is nearly impossible to find a woman out there who hasn’t faced some form of abuse… we experience it every day, in the bus, in the elevator, while out playing in the neighbourhood. It is therefore all the more important for us to talk about this and let it gain momentum. Now is the time for change.But more of that in another Blog. The nine forms of Durga, all attributed to Goddess Parvati are worshipped on the nine days. This year Pratipada falls on Wednesday, and hence the colour was Royal Blue. It will be followed by Yellow, Green, Grey, Orange, White, Red, Sky Blue and Pink. Each colour has its own importance and significance.


Here’s our recommendation for the ideal Jewels to go with your Navratri outfit for each day:


This year the first day of Navratri is dedicated to the worship of Maa Shailputri and Maa Brahmacharini. On this day, wear royal blue colored clothes, yellow flowers and basil leaves.

Yellow symbolizes positivity, joy, and enlightenment. Mark the 2nd day with festive traditional wear in the bright and uplifting shades of yellow. The second day of Navratri is dedicated to the worship of Maa Chandraghanta. In Hinduism, Chandraghanta is the third form of Goddess Durga. Her name Chandra-Ghanta, means “one who has a half-moon shaped like a bell. Her third eye is always opened and she is always ready for war against the demons”. How utterly appropriate in the light of #metoo happening all around us !!!! She is also known as Chandrakhanda, Chandika or Rannchandi. For a perfect Navratri uplift your outfit with these beautiful yellow earrings.


The third day of Navratri is dedicated to the worship of Maa Kushmanda. Green is the colour of the day. From clothes you wear to flowers and decoration, keep everything green. Deck yourself up in pretty ethnic outfits of this colour and take the plunge into the spirit of the festivities. With beautiful green coloured stones this necklace can be the perfect one for dandiya nights.



The fourth day of Navratri is dedicated to the worship of Maa Skandmata. On this day, you could be wearing grey colored clothes and white flowers. Team up with pretty much any silver piece from Ahilya . Most of our pieces have a burnished oxidised look that is equal to grey !!! Yayyy!!!

The fifth day of Navrati is Panchami. On this day Saraswati Awahan is done. Wear Orange colour clothes to mark the celebrations. Wear this beautiful pendant to glam up your Navratri quotient !!!!!.


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The sixth day of Navratri is dedicated to the worship of Maa Katyayani. On this day,wear white coloured clothes and white flowers. Apart from silver , we also have a lot of Mother of pearl pieces – check out our Pearlescent collection !!!!!

Red depicts warmth and vigour. The seventh day Navratri is dedicated to the worship of Maa Kaalratri. Red is the colour of the day. Wear red and Be Fierce !!!!!



This day of Navratri is dedicated to the worship of Maa Mahagauri. On this day wear sky blue colored clothes and jewellery.



The ninth day of Navratri is dedicated to the worship of Maa Siddhidatri. Soak up the festive fervour with Pink !!!! Who doesn’t love this pretty shade. And this ring is a must-have statement piece for the last day of Navratri.


Navratri is celebrated with much fun and fervour and girls of all ages deck up to have a blast during ‘Garba,’ the traditional dance form. Despite a difference in celebrations, customs and rituals, Navratri brings us all together for its very significance – the victory of good over evil. This Navratri 2018, apart from the fun and festivities, do think about bringing an end to the evils of society and turn it into a better place to live in. Support the girls having the courage to come out in the #metoo movement !!!! Be Fierce !!!! And bring out your inner Goddess !!!!!

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